About Evoke Collective
We were brought together by a collective desire to fundamentally shift the systems that serve those in greatest need.
We have over 60 years of collective experience in advancing social justice and partnering with leaders to achieve their most inspiring visions. As a team, we embrace not only our professional selves but also our unique personal passions, characteristics, and imperfections to create a sum greater than our individual parts.
We have co-created Evoke Collective to be a place where we can each share our spark, our wisdom, our creativity, and evoke new possibilities for ourselves, each other, and our clients.
Meet Our Consultants and Coaches
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Alda Merino-Caan
Pathfinder for Brave Change
Get to know Alda
Contributions:
I bring the heart of an organizer, a strategic mind honed through legal training and grassroots work, and a belief that systems change is rooted in collective wisdom and humility.Personal Values:
Empathy (how I listen to connect and understand), diligence (how I design strategy grounded in values), and justice (what guides and defines the future I work toward).My happy place:
I live for karaoke nights singing (mostly off key) with loved ones, birdwatching in my garden, and travel that reminds me there are countless ways to live, care, and lead change. -
Alison Wallis
People, Process, Prosperity Champion
Get to know Alison
Contributions:
I bring my inner coach - asking bold, powerful questions, championing transformation, and holding caring spaces - to all aspects of my work in service to the greatest good.Personal Values:
Creativity, humanity, and deep curiosity.My happy place:
I am most alive when I am in nature (in my garden or with the ocean) and when I am in community with like hearted people moving toward loving impact. -
Rachel Hamburg
Loving Candor-izer
Get to know Rachel
Contributions:
A deep commitment to practicing restorative culture and centering disability justice and anti-racism, informed by my 25+ years of living with chronic illness and a decade of community organizing.Personal Values:
The sacredness of needs, prefigurative liberation (living the way I want the world to be) .My happy place:
Time with my toddler, whose full presence and joyful wonder are deeply life-giving and so much fun. -
Gina Airey
Soulful Visionary
Get to know Gina
Contributions:
With decades of learning with, through, and for clients, I’ve become an “evocateur”, knowing how to ask the questions to go deeper and bigger.Personal Values:
Expansion (you’re either contracting or expanding, and I always want to be expanding). Transformation (putting my energy toward the possibility of highest human potential). Integrity (I am my word).My happy place:
In, on, or near water, preferably the ocean, but my local saline swimming pool delights me too.
Our Network of Trusted Consultants
When our clients need additional support, our tailored solutions include drawing on dozens of values-aligned colleagues to join project teams or provide expert input.
The Heart that Guides Our Work
Our values are the foundation that guides everything we do. Especially in moments of deep change or uncertainty, we practice living into these values and staying committed to them in our collaborations with each other and our partners.
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<b>Social justice & racial equity:</b> <br>What we stand for
We are united by our shared purpose and desire to invest our individual and collective energies and skills in advancing justice and equity. This foundational commitment to uplift society is what calls us in and sets the tone for our relationships and work.
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<b>Impact & transformation:</b> <br>What motivates our work
This is a place to engage in meaningful, impactful work that is motivated by our commitment to justice and equity and grounded in empathy and appreciation for our team, our clients, and the communities we serve. We believe that the deep value we offer clients is made possible through the internal culture that we co-create.
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<b>Co-creation & collaboration:</b> <br>How we create impact
We consciously co-design collaborative alliances that are mutually respectful and honoring. We welcome the unique creative spark in each of us. Our intention is to contribute to a collective effort greater than any individual that is enhanced by the intrapreneurial spirit in each of us.
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<b>Community of care:</b> <br>How we are able to co-create
We hold each other and ourselves with love, compassion, and spaciousness. The opportunity to work together is precious, and so we engage with authenticity and vulnerability. We commit to multiple levels of care: care for self, team, clients, and communities.
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<b>Growth Mindset & Agency:</b> <br>How we approach our roles
We each bring a passion to learn, unlearn, explore, and grow. We practice radical curiosity and experimentation, holding that many things are “not yet” possible. In this spirit, we embrace leaning into transformative conflict and open communication, witnessing, and supporting each other’s creative powers.
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<b>Abundance:</b> <br>How we hold our work and growth as an organization
We stand firmly rooted in the belief that there is an abundant flow of resources, opportunities to contribute, knowledge, and ideas that will meet us at the right moments. This offers a sense of stability, trust, and open-hearted sharing that supports us in being true to ourselves, each other, and our mission.
Transformative journeys towards a more just future.
How our clients experience us